Hospitality trends for 2023

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1. The rise of new-age health spas  
 
Experience-based and immersive travel activities like yoga, workouts, biking, nature trails, and trekking retreats, with gastronomic delicacies from very carefully curated health food menu options, meditation with global fitness and wellness gurus, and local community involvement will be a new area for resort development that is very different from the current label of “wellness resorts.”  
 
2. Travel for fun will become more popular.  
 
Bleisure travel, which is also called “blended travel,” is becoming more and more popular in India. So, it’s important for the hotel industry, especially traditional business hotels, to see this as a chance and make special packages and offers that include more leisure activities to attract business travellers who want to extend their trip. Giving business travellers customized experiences that meet their changing needs will give them reasons to stay longer, which will help the hotel industry make more money and keep guests coming back.  
 
3. There will be more personalization 
 
In reaction to changing guest expectations, especially in the upper upscale and luxury segments, hotel companies will move away from standard hotel offerings. Also, if hotels use smart technology, they will be able to predict and personalize their guests’ experiences based on information from their previous stays. Because of this, there will be more personalization in all parts of the guest experience, from marketing promos to service offerings to in-room experiences. This will give guests memorable experiences and help hoteliers stand out from the competition. 
 
4. Medical tourism is growing
 
As foreign travel restrictions loosen and the rupee falls, more people are likely to come to India for medical care. According to the Invest India website, the country wants to become the best place in the world for medical tourism, bringing in US$13 billion in four years. During the pandemic, hotels and hospitals, which are the two biggest players in this growing market area, worked together to provide quarantine services. Now, the two sectors should build on this success to give medical tourists a smooth experience with medical tourism.  
 
5. Reimagining partnership
 
Hoteliers should rethink F&B by renting out a room to stand-alone, well-known restaurant brands on a revenue-sharing basis. This can be good for both the hotel and the restaurant. Restaurant owners can take advantage of the hotel’s captive audience, good location, and brand image. Hotels, on the other hand, can improve the customer experience by becoming a “destination” for both hotel guests and locals, which leads to higher F&B sales and profits. 
Defoes LifeStyle
6. There will be more development of leisure properties in India. 
 
Most of the hotel growth in India over the past ten years has been in the country’s top business destinations since business travellers make up a big part of the hotel market. Also, the lack of facilities and the fact that leisure travel is seasonal made this market less profitable for hoteliers. But this way of thinking is changing, and several hotel groups are increasing the number of leisure hotels they plan to build to meet the rising demand. Also, leisure travellers tend to stay longer and use more hotel services than business travellers, and hotels in leisure destinations tend to have higher average rates than hotels in business destinations, which makes the investment more appealing.  
 
7. The brands of global hotel chains will grow in India.
 
International hotel chains are optimistic about the growth of the Indian economy and hotel industry, so they are likely to bring in new brands from their global portfolios to strengthen and grow their position in the country. Marriott, for example, just released its Moxy brand of lifestyle hotels in India, and IHG just released its Voco brand of hotels that are easy to convert. As growth slows in developed countries and Tier 2, 3, and 4 cities in India open up, it is likely that other global hotel groups will follow suit. 
 
8. The next step toward sustainability will be hotels with no waste.
 
Even though they are trying harder, the Indian hotel industry’s efforts to be more sustainable are still limited to how the hotels run. To draw the growing number of tourists who care about the environment, it’s no longer enough to just get rid of single-use plastics and do less housekeeping. Hotels are often criticized for how much they use, so there needs to be a concerted effort to reduce use and waste everywhere. This will also help change how the public sees the business. So, the building industry should now think about using green materials and technologies so that hotels use no energy at all from the start of their lives. Net-zero hotels can help make travel greener by letting guests enjoy luxuries without making them feel bad about it. 
 
9. Finally, hotels will think about hiring freelancers and people with more than one skill to help with the staffing problems in the industry, which have gotten worse since the pandemic. Using gig workers can help you handle your staffing needs during busy and slow times, get the best staff-to-room ratios, and cut down on the costs of hiring and training. Multi-skilling, on the other hand, will help employers reduce labour costs, improve efficiency, and increase operating flexibility. It will also increase employee loyalty and motivation, which can help companies keep their best employees in today’s highly competitive business world.

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