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As the world of luxury watchmaking evolves, women are increasingly making their mark, both as collectors and as influencers shaping the industry. Here’s a look at how female collectors are driving change, as well as the industry’s response at Watches and Wonders Geneva:
1. Caroline Scheufele’s Trailblazing Design: In the early 1990s, Caroline Scheufele, co-president and artistic director of Chopard, recognised the lack of sporty women’s watches on the market. Her creation, the Happy Sport, featuring diamonds in a steel watch, revolutionised women’s watchmaking and remains an icon today.
2. Diverse Offerings Reflect Women’s Preferences: At this year’s Watches and Wonders, Chopard unveiled a diverse range of women’s watches, including sporty designs, elaborately embellished pieces, feminine dress watches, and minimalist gender-neutral options. This reflects the industry’s recognition of women’s varied tastes and preferences.
3. Growing Market for Women’s Watches: The market for women’s watches is on the rise, with female collectors gaining prominence in the traditionally male-dominated luxury watch world. Brands like Hermes, Chanel, and Cartier are catering to this growing segment with innovative designs and collections tailored to women.
4. Influential Women in Watch Media: Women like Brynn Wallner, founder of the “femme forward” watch blog Dimepiece, are leading the charge in watch media. Wallner notes that luxury watch brands are increasingly seeking to engage with female audiences, reflecting a shift in the industry’s mindset.
5. Breaking Gender Stereotypes in Watchmaking: Swiss brand Oris is challenging gender stereotypes by offering unisex and gender-neutral watches. CEO Rolf Studer emphasises the importance of inclusivity and sustainability, noting that watches like the Aquis Upcycle Date resonate with women collectors for their message and design.
As the watchmaking industry evolves, women’s voices and preferences are playing an increasingly significant role in shaping its direction. From trailblazing designers to influential collectors and media personalities, women are driving change and breaking barriers in the world of luxury watches.
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