Zillow Predicts Hottest Home Design Trends for 2024

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Zillow, the real estate and housing marketplace giant, has provided a fascinating glimpse into the future of home design and trends for 2024. As our lifestyles and priorities evolve, so does our vision for the perfect living space. From the resurgence of brutalist design with its raw, exposed materials to the exquisite craftsmanship of Murano glass chandeliers, the coming year promises a blend of nostalgia and a focus on post-pandemic experiences.
 
Zillow delved into a vast array of home features and design styles to make these predictions, closely scrutinizing keywords that have seen a significant uptick in usage within for-sale listings. These trends may still be in their infancy. Still, they reflect the changing tastes of today’s homebuyers and provide valuable insights for real estate agents seeking to cater to these evolving preferences.
 
While it’s essential to recognize that these emerging trends still need to be mainstream, Zillow’s expert analysis, combined with shifts in keyword frequency, offers a compelling picture of what’s on the horizon. In 2024, we anticipate six standout trends to make waves in home design. From sensory gardens that stimulate all five senses to cold plunge pools, replacing hot tubs as the hottest wellness trend, these features promise to bring new life and experiences to our living spaces. The fast-paced sport of pickleball is also gaining ground, becoming a sought-after backyard amenity, and classic Murano glass chandeliers are making a comeback, channelling the glamour of past decades. Statement-making murals are transforming homes, dialling up the drama in interiors and enabling homeowners to infuse their living spaces with personality.
 
Yet, just as new trends emerge, others begin to wane. Shou sugi ban, the Japanese wood preservation technique that gained popularity in modern farmhouse design, is fading. The “cloffice,” born out of necessity during the pandemic as remote workers sought quiet places for Zoom meetings, is also falling out of favour. As we return to the office, this makeshift office space, often in closets, is replaced by more traditional workspaces. Finally, the trend of Tuscan kitchens and other design elements inspired by travel and wanderlust is declining as homeowners can embark on global adventures again.
 
In this ever-evolving world of home design, Zillow’s predictions provide a valuable glimpse into the trends shaping the way we live and the spaces we call home. Whether you’re a prospective homebuyer, a homeowner looking to update your space, or a real estate agent navigating these shifting trends, these insights offer a captivating look into the future. Prepare for a year of design innovation and a fresh perspective on home living in 2024.
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The key trends for 2024 include:

  1. Brutalism: Characterized by using raw, exposed materials, brutalist design from the mid-20th century is experiencing a resurgence. Zillow has noted a 452% increase in listings mentioning brutalist elements. This style embraces blackened steel casement windows, raw concrete floors, and jagged patinated bronze light fixtures, offering a modern, functional, and sustainable aesthetic.
  2. Sensory Gardens or Pathways: Homeowners increasingly value outdoor spaces that engage all five senses. Listings referring to sensory gardens and pathways have surged 314% compared to the previous year. These gardens incorporate various plants, textures, colours, scents, sounds, and even edible elements, promoting therapeutic benefits.
  3. Cold Plunge Pools: Replacing hot tubs with cold plunge pools is the wellness trend of 2024. These pools have seen a 130% increase in listings. Previously reserved for spas and luxury properties, DIY-friendly options make this wellness practice accessible to a broader audience.
  4. Pickleball Courts: The fast-paced paddle sport, pickleball is becoming a sought-after feature in both backyards and neighbourhoods. Nationwide, pickleball mentions have increased by 64%. This trend caters to athletes of all ages, with some homeowners even converting their driveways into courts.
  5. Murano Glass Chandeliers: Handcrafted in Murano, Italy, classic Murano glass chandeliers are returning. Listings featuring these intricate, colourful fixtures have increased by 58%. These bespoke chandeliers evoke the glamour of past decades.
  6. Murals: Homes are transitioning from bland to personality-packed spaces, with eclectic, maximalist interiors featuring statement-making murals. Murals are now 18% more common in for-sale listings, thanks to the availability of wallpaper murals depicting various scenes, from large-scale landscapes to modern botanicals.

As for the trends heading out in 2024:

  1. Shou Sugi Ban: The Japanese wood preservation technique involving charred wood surfaces, popular in modern farmhouse designs, is becoming less common. There are 69% fewer listings featuring this trend.
  2. The ‘Cloffice’: A trend born out of necessity during the pandemic, the “cloffice” (office space within a closet) dwindles as people return to traditional office spaces. Listings for cloffices are down by 54%.
  3. Tuscan Kitchen: Inspired by wanderlust and pop culture, Tuscan kitchens are losing favour. Listings featuring this style have decreased by 45%, reflecting changing design preferences.

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